Búsqueda de LIBROS DEL AUTOR: richard shotton

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  THE CHOICE FACTORY

  RICHARD SHOTTON

  Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing w...

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